Monday, June 24, 2013

Art'zire at Pragati Foundation

Dear All,

When a chance meeting took place at Phoenix Mall with women being trained by Pragati Foundation, there was nothing concrete planned but Art'zire is proud of having developed their association with the Foundation  into a long-lasting association. Founder and Artist at Art'zire, Pritesh is spearheading this campaign of empowering the women living in slums of Chikhalwadi, Pune with  not just the expertise of jewellery making, but all the aspects of running a business.

The total package of training includes communicating with clients, packaging, information about raw material, colour theory education, exposure to better materials and more clients, designing, marketing etc. In a series of workshops held once every 15 days, Art'zire has helped these women with newer and more contemporary techniques of jewellery-making, including bead weaving, wire bending, handling crimping etc. The meteoric rise in the quality of jewellery being produced by these women and the confident smiles on their faces make the entire exercise an extreme pleasure for Art'zire.

Art'zire is now on its way to helping these women launch a full fledged enterprise, named Laavanya Jewellery, with well-defined roles assigned to various members of the Group. You shall soon see their creations on online selling portals that Art'zire is in talks with.

It gives us extreme joy to see the path these women have travelled and how far they have come in a short span of 3 months. We wish to thank Suchitra Iyer, for her whole-hearted support during the workshops and Pragati Foundation, for giving us this opportunity to create employment opportunities for under-privileged women.

We present here some snippets from the workshops held so far:

Very soon, we'll post updates related to "Laavanya Jewellery"...........

Regards - Pritesh

Thursday, June 6, 2013

Quilled National Bird :)

Dear All,

Quilling the national bird is no easy task, specially when the bird has such a myriad range of colours over itself that it is both an artist's dream and nightmare to make it, form of Art notwithstanding. Since time immemorial, the bird has caught the fancy of many an artist. When a request for a quilled peacock fell in Art'zire's lap, it was taken up as a challenge, for at Art'zire, we revel in challenging pushing our limits and creating projects that leave us with a happy feeling of having put in our best.......

So, here goes the quilled national bird, or rather, shall we say that this is our take on it? It is near impossible to replicate the regal bird's plume, we think :) For anyone who is interested, more anecdotal and personal stories are in this post :)

Art'zire thanks our client for providing us with this opportunity and also, the beautiful jute based background :)

Stay Creative........

Founder & Artist
+91 9096421638